Supermodels or the new MOTORAZR

I totally agree with you
Concept is not that great.. and still banking on it is not that great idea either (Considering the Competition they are facing now)
eventhough i liked their below the line activity which they did for the launch at Hypercity.
Supermodels clad in leather attire visited the store in a mercedes and had a red carpet entry. they were carrying a silver briefcase and once they reached the Hitech section they unveild the Phones and told explained its features to the associates.
It was Good!!!! cos it did created buzz at the store!!! though am still trying to figure out that what created the buzz…Supermodels or the new MOTORAZR